iHeartMedia Milwaukee Reveals Dynamic New News/Talk 1130 WISN Radio Prime-Time Lineup for 2025
Milwaukee, WI --December 10, 2024 – iHeartMedia Milwaukee’s News/Talk 1130 WISN, the most listened-to radio station in Wisconsin, today announced its new prime-time lineup for 2025, effective January 2, 2025.
iHeartMedia Milwaukee has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing music, talk and news formats. The new programming lineup features well-known, highly rated show hosts who have decades of broadcasting experience and achievement in the Milwaukee market.
“WISN is one of the great success stories in the radio industry over the past decade, in terms of both ratings and overall influence,” said Jeff Tyler, Area President for iHeartMedia Wisconsin. “We are confident that this latest evolution of WISN’s powerful lineup will meet and exceed the expectations of our listeners and our sponsors.”
Here is the Monday-Friday lineup with brief descriptions:
“The Jay Weber Show” (6am-9am): The new WISN lineup is built on the same solid foundation as the previous lineup.“The Jay Weber Show” continues its legacy as the highest-rated morning show in Milwaukee, with Jay Weber drawing upon 30+ years of broadcast experience in Milwaukee to offer analysis on the biggest stories of the day, delivered with insight and irreverence.
“The Benjamin Yount Show” (9am-11am): WISN News Director Benjamin Yount retains that title and those duties, while adding an opinion-based analytical show in this late morning slot. For the past several years, Benjamin has been a primary guest-host on all of WISN’s local programs, and has become known for his candid, no-nonsense style.
“Clay Travis and Buck Sexton” (11am-2pm): Syndicated by the Premiere Radio Network, Clay and Buck have amassed the largest radio audience in America, with over 500 affiliates nationwide. Their show tackles the highest profile topics from politics to pop culture, and everything in between.
“The Vicki McKenna Show” (2pm-3pm): Vicki has been a WISN mainstay since 2007, entertaining and informing listeners with opinions and insights delivered with unparalleled passion. This hour can also be heard in Madison, via simulcast on WIBA-AM.
“The Dan O’Donnell Show” (3pm-6pm): Dan takes his top-rated midday show, expands it from two to three hours in length, and moves it to afternoon drive. A former winner of an Edward R. Murrow Award for radio journalism, Dan blends investigative reporting and hard-hitting commentary with a contemporary style of using audio and the overall radio medium to craft a unique, compelling program that has exploded in popularity.
iHeartMedia is the leading media outlet in the Milwaukee market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
About iHeartMedia Milwaukee iHeartMedia Milwaukee owns and operates [WMIL FM, WRNW FM, WKKV FM, WRIT FM, WOKY AM and WISN AM] and is part of iHeartMedia. iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital-only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products, and services. Visit iHeartMedia.com for more company information.
PD Jerry Bott made the announcement 12/10/24 at 8:45 here