They tried for 14 years to teach the Brits how to pronounce the name but now the folks at Krispy Kreme have given up! The name of the iconic donut franchise in Britain has been changed to Krispy Cream (as opposed to Kreme). Turns out the Brits not only had trouble deciding whether it was "cream" or the French "creme", they also had trouble spelling it! It's not the end of the world, and besides, what do you expect from a nation that spells "color" as "colour"? It's Krispy Cream from now on!